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HP is Exploring Entry into the refurbished market for personal computers in India | Recommerce Expo 2019

HP Inc is exploring entry into the refurbished market for personal computers in India, as part of its push to make affordable products.
One of the big pillars hp are focusing on affordability in India.It’s importarnt to give the price value proposition to customer. Hp is looking at  the refurbished market in India. It is a large market and it is largely unorganized,
Refurbished market will give HP an entry into a price sensitive segment of the population who is familiar with a Smartphone but has never used a computer before. They will rely on its extensive network on support centres in India to repair and resell used computers. 

“We are looking at it and seeing if there is a way we can participate in the market, either by providing our own refurbished product or come up with an alternate product that would compete with the refurbished product,” said Sumeer Chandra, MD, HP Inc in India.

While India has seen a surge in smartphone adoption with over 350 million users, PC adoption has still be in low. In 2017, less than a ten million PCs were sold in the country and companies are seeing double digit growth. Yet, it is still small. 

HP wants to target first-time buyers such as college students, customers from Tier 2 and 3 cities. It feels adoption of computers will accelerate in the future with broadband connectivity. 

“It is a sizeable market. We just started to look at it. For informal players there are decent margins. It is an important market because it is serving a market we are not able to serve – providing products at a lower cost,” he said. 

Flipkart, which launched a separate site to sell refurbished electronics including computers, the market is expected to be a $20 billion market in 5-6 years. 

About Recommerce Exhibition in India

Every business prospect looks for an opportunity to reach to people, to connect and to showcase their product/service. Likewise, recommerce business also requires to be publicized, to trade their refurbished products. Therefore, we at Recommerce Expo provide a platform for you to promote your business of refurbished electronic products. Numerous Recommerce website companies are also participating to augment their business to a next level, in this exhibition.

Recommerce Expo 2019, is the first Global Exhibition on refurbished electronic products and the first of its kind, to be held at Manpho convention centre, Bengaluru from 1-3rd February 2019.

Recommerce Expo 2019 not only provides you the platform to promote your business, but it also gives you an opportunity to interact with customers directly and expand your network with peer companies. You may gain a few new Recommerce business insights and also obtain valuable feedback.

So why wait!! Hurry! Be a part of the Recommerce Business at Recommerce Expo 2019, a right place to kick-start or augment your business.

 for additional information and to explore your chance to grow in the recommerce business.

Source : Economic Times